Selling your software – a brief review of two articles by Eric Sink

Closing the Gap, part 1 talks about the function of proactive sales in a small ISV.
Closing the Gap, Part 2 describes an alternative to hiring a sales guy.

Both parts elaborate on closing the gap between your product and a prospective customer.
Part 2 also has links to further reading about the subject.
Those parts and several other articles by Eric Sink are worth the time spent reading them.

Author: Omer Zak

I am deaf since birth. I played with big computers which eat punched cards and spew out printouts since age 12. Ever since they became available, I work and play with desktop size computers which eat keyboard keypresses and spew out display pixels. Among other things, I developed software which helped the deaf in Israel use the telephone network, by means of home computers equipped with modems. Several years later, I developed Hebrew localizations for some cellular phones, which helped the deaf in Israel utilize the cellular phone networks. I am interested in entrepreneurship, Science Fiction and making the world more accessible to people with disabilities.