Yesterday I was in the “Positive Step” fund raising event for MICHA (another link). The event was held at this time because it has been 50 years since MICHA was founded. It was held in Joshua Gardens, north Tel Aviv.
Admission fee to the event was 20NIS, which was transferred as donation to MICHA. There were lots of advertising, so I assume that companies sponsored almost everything which costs money there – including free ice cream from Nestle.
At entrance, we got free hat and a small bottle of water to drink as we walk. There were lots of white shirts and white & green balloons (blue balloons are apparently reserved to the memory of Ron Arad, MIA).
Before walking, we were treated to a dose of the inevitable “zionut” – boring political speeches. MICHA is well-connected, so the speakers included also Danny Naveh, the minister of health, and Zevulun Orlev, the minister of welfare. Near the end, also Reuma Weizmann, the wife of Ezer Weizmann, a former Israeli President, spoke. She has been member of the managing committee of MICHA for forty years and reminded us to drink a lot of water. She apologized that she will not be joining us for the walk, because they are to celebrate her husband’s 80th birthday. Erez Zino, the CEO of Ozicom Communications Ltd. and also a “graduate” of MICHA Tel Aviv, did not speak this time.
All speeches were made accessible by combination of a notetaker and Sign Language interpreter (far cry from the era during which Sign Language was taboo at MICHA).
After the speeches were over, those who had balloons were asked to release them to the air, and then we started walking.
There was a famous (although I do not know him) basketball player, who came to the event, and walked together with us. Several people utilized the opportunities to be photographed together with him.
There were Disneylandesque people with costumes of cartoon heroes. Only the heroes were from commercials, such as the Baby of Bamba and the Violet Star of Cellcom.
And, oh yes, I saw almost all workers of Ozicom Communications Ltd. there, some of them with their families.