Will car washes be as branded as fast food chains?

There is a car wash in Petah Tikva, where they wash my car once in a while, and sometimes dare to nag me about waxing it. I liked the place because they provided sitting places and newspapers for clients, who are waiting while the interiors of their cars are being cleaned.

Today the car was there again, escorted by me.

This time, they branded themselves as “King Wash”, advertising kingly treatment for her majesty the car. For example, you can have your car prepared and beautified for sale. Their prices are also a bit higher.

This time, the sitting service included also a free hot drink (such as coffee or hot chocolate).

As judged by someone, who cares about cleanliness of cars only due to social pressure, they did good but not perfect cleaning work.

  • What next? A shopping mall (“canion”) organized around car washes, like the Cinema City mall between north Tel Aviv and Herzliya, which is first a place for seeing movies and then a mall?
  • What would a Seinfeld skid about this have looked like?
  • How would the days before Passover look like in such a place? What special perks would be provided to people waiting in the long and slow-moving queue?

Author: Omer Zak

I am deaf since birth. I played with big computers which eat punched cards and spew out printouts since age 12. Ever since they became available, I work and play with desktop size computers which eat keyboard keypresses and spew out display pixels. Among other things, I developed software which helped the deaf in Israel use the telephone network, by means of home computers equipped with modems. Several years later, I developed Hebrew localizations for some cellular phones, which helped the deaf in Israel utilize the cellular phone networks. I am interested in entrepreneurship, Science Fiction and making the world more accessible to people with disabilities.

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